•  A bigger list doesn’t necessarily mean a better list. People who receive emails they have not voluntarily opted in to may not directly complain to the sender, but they’ll complain to their ISP or their social network.
• Don’t purchase email lists. Sending unsolicited email messages is a big mistake.
• Don’t neglect inactive addresses. The key is to segment your database into inactive and active addresses and send them emails accordingly.
• Don’t expect too much. A very large but generic email list might only average a response rate of 0.3% while a highly targeted, customer segmented niche list might score more than 50%.
• Don’t keep your email campaign separate from your overall marketing strategy. It costs more to acquire a new customer than to cater to the ones you already have. In challenging economic times, keeping existing customers loyal and deepening their relationship with your brand is critical.

PlanMill PSA Cloud now serves a leading service business in Romania 

ICS Romania based in Bucharest is a regional geospatial solution provider for Romania’s public administration and large companies. It now answers the demands of burgeoning customer needs using PlanMill PSA (Professional Services Automation) on the Cloud.  

PlanMill's web-based PSA is handpicked by Marcel Foca, General Manager of ICS Romania to support its growing service business. After a thorough needs analysis conducted online with experienced PlanMill consultants followed by PlanMill Quick Deployment Model, PlanMill PSA Cloud was up and running in no time. 

According to Marcel, selecting  PlanMill's PSA solution is a straighforward solution. Being a regional market leader in information, circumstance analysis, and data usage, the company understands the benfits of a turnkey solution. Although PlanMill PSA was customized to some extent to fit local requirements, enhancing customer relationships and implementing project management systems was ready from day one.  

We chose the PlanMill system from amongst the many web-based solutions because we see it as the most suitable and ready to serve our business needs -- we are happy to make it a daily part of our operations, says Marcel.  

We look forward to include Romania as a new territory in the expanding rooster of PlanMill Cloud ecosystem users. We're very excited to serve ICS Romania in a promising environment of technology innovation as part the European Union (EU),  says Thomas Hood, CEO, PlanMill Ltd. 

“No software, no hardware − just Internet!” 

PlanMill offers SMBs a dynamic ecosystem in cloud computing. Cloud computing, or software as a service (SaaS), is when IT software and services are delivered over the web and through a browser. 

PlanMill PSA (Professional Services Automation) is a comprehensive web-based management solution, which provides CRM, project, resource, time & expense, service, invoicing and analytics information on the Cloud or On-Premise.  With different groups using the system, having project information up-to-date and available in real-time means less administrative work, enhances project management efficiency, and brings financial and environmental savings. 

PlanMill PSA is a powerful, standardised software system that can be easily adapted to support the company’s dynamic business processes, Thomas summarises. To learn more of the benefits of PlanMill Cloud and the user-based pricing model, read the Cloud Ecosystem Summary by PlanMill.  

Additional information:

Thomas Hood, CEO,  PlanMill Ltd., Tel. +358 40 558 5138, E-mail: thomas.hood@planmill.com

Marcel Foca, General Manager, ICS Romania Tel. +40 21 233 6363, E-mail: mfoca@ingr.ro

PlanMill Ltd. in brief

Since 2001, PlanMill Ltd. develops and delivers real-time, web-based business application suite for service and project centric organizations on the Cloud (SaaS) or On-Premise deployment. PlanMill CRM, PROJECT, PSA and ERP improve the comprehensive management of sales, service, project, time, and finance accelerating productivity and profitability. Today, PlanMill's innovative solutions serve over 7,000 users in 100+ companies in more than 25 countries. Seewww.planmill.com 

ICS Romania in brief

Since it's inception in 1995, Intergraph Computer Services Ltd became the main business partner of Intergraph Corp (Alabama, USA) in Romania. Backed by more than 30 years of industry leadership, technology innovation, and a global service infrastructure, Intergraph Corp has been involved in many of the past decade's most complex and significant engineering and mapping projects. Today the Company's business is developed around two main areas: mapping/GIS & AM/FM and process & building. See www.ingr.ro 

PlanMill PSA Cloud now serves a leading service business in Romania 

ICS Romania based in Bucharest is a regional geospatial solution provider for Romania’s public administration and large companies. It now answers the demands of burgeoning customer needs using PlanMill PSA (Professional Services Automation) on the Cloud. 

PlanMill's web-based PSA is handpicked by Marcel Foca, General Manager of ICS Romania to support its growing service business. After a thorough needs analysis conducted online with experienced PlanMill consultants followed by PlanMill Quick Deployment Model, PlanMill PSA Cloud was up and running in no time. 

According to Marcel, selecting  PlanMill's PSA solution is a straighforward solution. Being a regional market leader in information, circumstance analysis, and data usage, the company understands the benfits of a turnkey solution. Although PlanMill PSA was customized to some extent to fit local requirements, enhancing customer relationships and implementing project management systems was ready from day one. 

– We chose the PlanMill system from amongst the many web-based solutions because we see it as the most suitable and ready to serve our business needs -- we are happy to make it a daily part of our operations, says Marcel.  

– We look forward to include Romania as a new territory in the expanding rooster of PlanMill Cloud ecosystem users. We're very excited to serve ICS Romania in a promising environment of technology innovation as part the European Union (EU),  says Thomas Hood, CEO, PlanMill Ltd. 

“No software, no hardware − just Internet!” 

PlanMill offers SMBs a dynamic ecosystem in cloud computing. Cloud computing, or software as a service (SaaS), is when IT software and services are delivered over the web and through a browser. 

PlanMill PSA (Professional Services Automation) is a comprehensive web-based management solution, which provides CRM, project, resource, time & expense, service, invoicing and analytics information on the Cloud or On-Premise.  With different groups using the system, having project information up-to-date and available in real-time means less administrative work, enhances project management efficiency, and brings financial and environmental savings. 

– PlanMill PSA is a powerful, standardised software system that can be easily adapted to support the company’s dynamic business processes, Thomas summarises. To learn more of the benefits of PlanMill Cloud and the user-based pricing model, read the Cloud Ecosystem Summary by PlanMill. 

Additional information:

Thomas Hood, CEO,  PlanMill Ltd., Tel. +358 40 558 5138, E-mail: thomas.hood@planmill.com

Marcel Foca, General Manager, ICS Romania Tel. +40 21 233 6363, E-mail: mfoca@ingr.ro

PlanMill Ltd. in brief

Since 2001, PlanMill Ltd. develops and delivers real-time, web-based business application suite for service and project centric organizations on the Cloud (SaaS) or On-Premise deployment. PlanMill CRM, PROJECT, PSA and ERP improve the comprehensive management of sales, service, project, time, and finance accelerating productivity and profitability. Today, PlanMill’s innovative solutions serve over 7,000 users in 100+ companies in more than 25 countries. See www.planmill.com 

ICS Romania in brief

Since it's inception in 1995, Intergraph Computer Services Ltd became the main business partner of Intergraph Corp (Alabama, USA) in Romania. Backed by more than 30 years of industry leadership, technology innovation, and a global service infrastructure, Intergraph Corp has been involved in many of the past decade's most complex and significant engineering and mapping projects. Today the Company's business is developed around two main areas: mapping/GIS & AM/FM and process & building. See www.ingr.ro