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About Me

Basic Information

Sex
Female
Current City
Portland
Country
United States
I am here because
I'm looking to find interested buyers - I'm a vendor!
This is who I am
the Marketing Manager at Site9, developers of ProtoShare. My goal is to help customers understand the importance of collaborative wireframing to help teams reach project objectives on time and within budget.

Professional Information

Company
Site9 | ProtoShare
Title
Marketing Manager
Website
http://www.protoshare.com
Company Overview
Founded in 1999, Site9, Inc. is the developer of ProtoShare, recognized in 2009 by O'Reilly Media as a "Top 50 Usable RIA." Fortune 500 companies, leading interactive agencies, and web developers in over 84 countries around the world use ProtoShare wireframe software to deliver better digital experiences while cutting time and costs.

Recent activities

  • Andrea Fidel created a blog entry Add Live Views to Yo...
    Posted on May 8, 2012 by Andrea Fidel, Marketing Manager ProtoShare has many great features. One that people are often happily surprised by is the Live View feature. There are many reasons why you may want to use Live Views. Here are ...
    myblog 9 days ago
  • Andrea Fidel created a blog entry Lean UX Tools...
    Posted on April 30, 2012 by Andrew Mottaz, President and Co-Founder I attended UXImmersion here in Portland last Tuesday and I was struck by Jeff Gothelf’s presentation about Lean UX. This was recorded for UX...
    myblog 9 days ago
  • Andrea Fidel created a blog entry We Want Your Love (a...
    Posted on April 16, 2012 by Bob Wiggins, CEO As a company, we really have two goals: We want every one of our customers to love ProtoShare, and we want every one of our customers to love the experience of working with us.  Seriou...
    myblog 9 days ago
  • Andrea Fidel created a blog entry Mobile Prototyping a...
    Posted on April 6, 2012 by Andrew Mottaz, President and Co-Founder We are happy to announce the 6.2 release of ProtoShare. With it we have introduced the foundation needed to create mobile wireframes and prototypes for our Business ...
    myblog 35 days ago
  • Andrea Fidel created a blog entry ProtoShare Tip: How ...
    Posted on March 26, 2012 by Nick Jennings, Customer Service Rep An important feature in ProtoShare is being able to export your work to an HTML file or Word document. This allows you to have a fully interactive archive of your projec...
    myblog 37 days ago
  • Posted on March 22, 2012 by Bob Wiggins, CEO Adobe Systems Incorporated recently announced a new product they call Adobe® Proto. Normally, we don’t comment on other company’s products, but in this case we’ve rece...
    myblog 55 days ago
  • Andrea Fidel created a blog entry ProtoShare 6.2 is Co...
    Posted on March 12, 2012 by Andrea Fidel, Marketing Manager Get ready for our next big release in just a couple weeks! In addition to some pretty cool additions, ProtoShare 6.2 includes features to support your mobile prototyping...
    myblog 55 days ago
  • Andrea Fidel created a blog entry Is ProtoShare Worth ...
    Posted on February 28, 2012 by Bob Wiggins, CEO In a time when it’s tough to make a buck in general, and lots of great software is free or almost free, we know businesses wrestle with the question of whether a particular softwar...
    myblog 78 days ago
  • Andrea Fidel created a blog entry A Process for Using ...
    Posted on February 15, 2012 by Andrea Fidel, Marketing Manager I recently came across an article by Braden Kowitz on Design Staff (Shortening the Build-Measure-Learn Cycle with Clickable Mockups) that talks about using clickable desig...
    myblog 79 days ago
  • Andrea Fidel created a blog entry ProtoShare 6.1 is He...

    This weekend we released ProtoShare 6.1, which has some significant new features and workflow enhancements, including:

    • Global States
    • New stateful components
    • Panes in the Listing panel are now collapsible
    • Assets are replaceable
    • A design can be reset to its default state

    Read more about these features and bug fixes in the release notes, and watch this new video explaining Global States.

    What do you think of these new features? Global States was one of our most requested features. Now that it’s here, how will you use them? Let us know in the comments.

    myblog 107 days ago
  • Andrea Fidel created a blog entry Use What You Need to...

    Kyle Adamo published an article today over at UX Booth about integrating Google Charts in your prototypes to deliver a high-fidelity experience. Not something you would need to do all the time, but very useful when you do. Here’s how you can do this in ProtoShare.

    From a Google Spreadsheet where you have a chart, you can select to publish an interactive chart or image. The interactive chart gives you a script block to paste into HTML (the ProtoShare Advanced HTML component for instance), and the image option gives you the URL of an image, which you can use in an Image Component in ProtoShare. Then wire up the charts with some states and a state Jump Menu and you’ve got the bare bones of the same widget. The video below shows the details. Sorry, no sound. I just did it quick this morning.

    Let’s examine Adamo’s article a bit more. My first reaction, and I’m sure the reaction many UX professionals might have, was that this was an awful lot of trouble to go to for a protoype. Seems like this level of detail shouldn’t be necessary. It’s even possible that the functionality is overbuilt and the developers will have difficulty implementing it.

    But Adamo addresses this in the article. He states that he knows his audience and his developers. Prototypes are used to convey concepts and generate discussion so decisions can be made. The high level of interactivity was needed for his stakeholders. If he had done less he would have wasted everyone’s time by trying to gain insights with insufficient information.

    So for me the two big takeaways from this article are:

    • Prototypes exist to drive communication so you can make decisions. Do what you need to make sure you are engaging your stakeholders to get answers to the questions you have.
    • Use whatever you need to build your prototype. This might mean going outside your prototyping application. If you can quickly build a chart in Google spreadsheets and include it through an iframe or image, do that instead of spending lots of time building a chart with basic shapes.

    Overall a good article on a creative technique used to quickly deliver what stakeholders needed to have an informed discussion. Well done, Kyle.

    Have you ever incorporated external tools into your prototypes? If so, we’d love to hear about it in the comments.

     
    myblog 107 days ago
  • Andrea Fidel just updated the listing Site9, Inc.
    120 days ago
  • Andrea Fidel created a blog entry Introducing ProtoSha...

    Posted on  by Andrew Mottaz, President and Co-Founder

    We’re releasing ProtoShare 6.0 today, and I want to share with you why I’m so excited about it.  Nearly a year ago we released version 5.0, which changed the way we prototyped. But the changes we made to this release have really transformed our use of ProtoShare, and we hope they’ll transform your usage as well.

    ProtoShare has supported collaboration since version 1.0.  We’ve always viewed collaboration and sharing as critical to the process of prototyping and wireframing.  Over the years, we’ve had many requests for enhancements and better defined workflows. ProtoShare 6.0′s biggest feature is a vastly improved Review system.

    As we worked with review, we came to think of ProtoShare as more of a decision engine than just a prototyping tool.  Our initial Review was very free-form and egalitarian.  Everyone could leave comments.  Everyone could see all comments.  Everyone got emails from every comment.   There are some things we still like about this model – one key to ProtoShare is engagement, and this got everyone engaged.  This model starts to break down when you have lots of collaborators, lots of comments, or both.

    Some of the questions we wanted to answer for our users:
    “What should I pay attention to in ProtoShare?”
    “What decisions were made from this topic?”
    “When is the discussion done?”

    Here is how we addressed these:

    1. What should I pay attention to in ProtoShare?

      We added three features to support this

      1. Read/Unread status topics across the entire project.  When you log into ProtoShare, you now see an indicator on any topic that you haven’t read, or that has new replies or status changes since you last read it.  Much like an email inbox, the things you haven’t seen are marked as unread.
      2. Topic Subscription.  In previous versions of ProtoShare, all project members see and get notifications for all topics.  In Version 6, topic creators can choose a subset of ‘Subscribers’ to receive notifications.  This reduces the number of discussions that you will have to deal with. If its important for you to see, you will be subscribed to the topic.
      3. Topic Ownership.  While we did away with the ‘Assignment’ feature of ProtoShare topics, we added the ability to assign ‘Ownership’.  A topic can be owned by one or more subscribers.  By default, you are the sole owner of topics that you create.  You can add more owners or change this later on.  On the project dashboard, or in review, you can view only your ‘owned’ topics.  If one project member’s feedback is critical, you can make that person an ‘owner’ of a topic, bringing the item to that person’s attention.
    2. What Decisions were made from this topic?

      To address this, we added the ability to mark one or more topic replies as a ‘Decision’. Topics with decisions are flagged, and decisions rise to the top of the topic for easy viewing. Notification emails are also sent when decisions are made.

    3. When is the discussion done?

      To address this, we replaced the ‘To-do’ status of topics with ‘Resolved’.  When you mark a topic as resolved, it is flagged as resolved, and no more commenting on the topic is allowed.  The topic will still show up on your prototype until you archive the topic.

    These features together really help to provide a very useful review workflow.  Users see what they need to see, discussions happen and decisions are made.  When topics are resolved, they are available for stakeholders to see the resolution.  What we and our early testers have found is that ProtoShare becomes the go-to tool for managing feedback.  It’s simple, useful and keeps your project progressing, which is really the purpose of wireframing and prototyping.

    These features also make the ‘clickable comp’ workflow, the review of Photoshop comps, discussions around live sites using ProtoShare live-views and many other functions much more productive.  We’re convinced that ProtoShare 6 will improve the way you work, and help you to collaborate more effectively.

    We’ve talked about how sometimes free-form collaboration starts to feel like ‘design by committee’.  With the more structured collaboration in ProtoShare 6, you’ll get the benefits of getting all of your stakeholders pulling in the right direction, decisions getting made, issues being resolved and your projects moving forward faster than ever before.

    ProtoShare 6 has quite a few other nice enhancements.  Find out more about them and all of the new features in our release notes.

    As always, let us know what you think, and tell us what else you’d like to see in ProtoShare.

    myblog 129 days ago