Use social media promotions to engage | Leverage word of mouth marketing | Engage brand loyalists and dissatisfied customers | Take advantage of the many social media platforms | Engage and learn from the best and brightest in the industry | Receive an abundance of best practices and tactics | Improve your organization’s profitability | Network with professionals in your industry | Learn how to craft a strategic approach to social media | Hear and learn, first hand, from thought leaders in social media | Identify what role social will play in your company’s marketing plan | Capitalize on social media | Stay competitive in an ever-changing and growing field | Gain insight into strategies and tactics to implement immediately