The major areas of focus for the Hollywood IT Summit will be studio case studies (best practices), digital distribution models and analysis, connectivity and real-time decision making, big data, self-service business discovery, and exploration of innovative technologies driving business transformation.

The stakeholders of the HITS are senior executives of management, information systems, finance, operations, supply chain management (purchasing, manufacturing, logistics, distribution, customer service) and sales/marketing of entertainment companies. In addition, technology solutions and business development representatives are expected to participate from management consulting, IT enterprise software, IT software services, B2B network services, storage, hardware, business intelligence, BPO services, digital services companies and academia. The event is being co-produced by the Hollywood IT Society (also called HITS), the Media & Entertainment Services Alliance (MESA) and Variety Magazine in collaboration with Pepperdine University.

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