Join Charlene Li and Rebecca Lieb, from the Altimeter Group, as they examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers.

For the report, the Altimeter Group conducted 56 interviews with subject matter experts and companies as diverse as Coca-Cola, American Express, GE, IBM, Adobe, and Intel.

Learn what are the most effective types of content leading companies used to promote their brand | Hear which new types of content these companies anticipate adding to their arsenal in the next year, and three years out | Understand which types of content they plan to phase out or have found to be ineffective

Attendees will receive a copy of the brand new Altimeter research report “Content: The New Marketing Equation.”

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