Softletter's SaaS University
Fetterman will present, "SaaS and the Rise of Community Management (and the Death of Traditional Project Management)" at 4:40 p.m. on July 20, the event's opening day. He will discuss how the growth of SaaS spells the end of product management as it has been defined in the software industry for the last 30 years. Replacing "product managers" will be "community managers (CMs)," a new breed of people who will be tasked with optimizing a company's SaaS community, monetizing it, and working in an environment of bottom-line metrics and measurable performance.
Softletter is the software industry's most trusted source for primary research and information that provides the benchmarks, metrics and business insights that executives need to maximize growth and profitability. Its SaaS University is the premier event for companies that want to succeed in SaaS. The conference features some of the software industry's leading companies and experts on the SaaS business model. All conference sessions focus on providing hard data and practical strategies and tactics for ensuring businesses succeed with SaaS.
"We are proud to share our knowledge and insight at this important conference," noted Plex Systems CEO and President Mark Symonds. "Plex Online's user community provides valuable input to help us continuously improve the product, share best practices and help us exceed customer expectations."


