Scribe, a leading data integration provider, announced that Scribe president and CEO Lou Guercia and GoodData founder and CEO Roman Stanek are teaming up to present Pairing Business Process Optimization with Analytics: The Killer App for Cloud Data Integration on Thursday, May 26, 2011 at 11:50 am at the Software Industry and Information Association (SIIA) All About The Cloud conference in San Francisco. The session is part of the conference track Integrating in the Cloud hosted by Tim Jellison, a partner at Accenture, a Gold sponsor of the conference.

According to Mr. Guercia, "Companies can rapidly gain competitive advantage by leveraging their investment in cloud integration to aggregate applications and data into actionable business information. Roman and I are looking forward to exploring the vital synergy between these two business-critical solutions with conference participants."

Mr. Stanek added, "Scribe and GoodData deliver best practices in cloud integration and business intelligence to mid-market companies and their IT partners. We’ll explain how conference participants can use customizable cloud services to replicate their CRM data in the cloud for analytics around their sales, marketing, and customer activity."