What is the optimal length online video needs to be, to be effective?
We're curious, since we're in the business of entertaining you, we want to make sure we are creating videos that best fit your lifestyle. Please take a second and reply with your ideal video length requirement in minutes (ec: 3-5min, etc.).
Discussion started by Matt Childs , on 1157 days ago
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These days it's looking like 30 seconds to 90 seconds, anything longer and my attention is lost.
I wonder if the bigger question is whether the video's content is worth the audience's time? You could make a 6 1/2 hour movie with nothing more then the empire state building (thanks Warhol) but it doesn't mean that people will stick around for it. That's why viral videos are so popular. It gives the audience what they want - short/to the point/entertaining content that is easily sharable.