Adding a blog to your marketing mix is a smart strategy for any size business. Writing articles on a regular basis will help your website’s search engine ranking. And a blog gives you credibility with your audience by establishing you as a thought leader in your industry.

In order to make your blog a successful marketing tool, it should include the following components:

1. Get creative with your blog theme. Devise a theme that appeals to your target audience and don’t be afraid to show your personality.

2. Create value for your readers. Include information in your blog that is relevant and...Read more at http://www.soldlab.com/news/2011/7/12/8-components-your-blog-needs-to-be-successful-to-read.html