Session 2: Increasing Adoption & Retention of your SaaS App
Webinar Registration
Session 2: On-boarding Stage
● Post-sale stage ● Implement a new user on-boarding program to gain faster adoption ● Communicate your apps value and usage ● Move customers to app adoption
Webinar Series Overview: A 6-part webinar series designed for SaaS and Cloud executives in sales, marketing and support to provide effective strategies to increase customer acquisition, adoption and retention throughout the customer lifecycle.
The adoption of SaaS solutions can sometimes be more challenging and harder to swallow than traditional enterprise software implementations -- and it’s a critical factor in long-term customer retention.
Even more importantly, from the vendor's perspective, in some cases it may take customers up to 12 months to fully understand and utilize new apps -- making it ever more important to onboard new customers and provide ongoing adoption resources to build reference-able, long-term customer relationships -- cause this is a service business after all.
In this webinar, you’ll learn general tips, best practices and ideas around implementing effective customer adoption and retention strategies at a Software as a Service company. Presenter: Rob Kingyens, CTO of KeyStone OnDemand (www.keystoneondemand.com)
Rob Kingyens is the CTO of KeyStone OnDemand, a training and self-help SaaS platform that help SaaS vendors increase adoption, loyalty and improve customer retention of their app with end-users. Amongst speaking engagements on the use of software adoption technologies throughout the United States and United Kingdom, Mr. Kingyens has developed and managed software adoption initiatives for many Fortune 500, Government and Non-Profit organizations, including Microsoft, General Electric, Discovery, IBM and McDonalds.
Presenter: Robert Hodges, Manager of Client Services at KeyStone OnDemand (www.keystoneondemand.com)
Robert Hodges is the manager of client services at KeyStone OnDemand, which is a training and self-help SaaS platform that helps SaaS vendors increase adoption, loyalty and improve customer retention of their apps and/or product offerings with end-users. Mr. Hodges has led several enterprise implementations and has guided clients on best practice and the use of software adoption initiatives for a number of Federal Agencies, Fortune 500, and Non-Profit organizations.
