1. Marketing 2.0, The Content Marketing Explosion [Infographic]
IT buyers and consumers are becoming more sophisticated in their buying habits, spending more time doing research on their own time and choosing the content that best fits their interests.
Sales teams spend lest time making outbound calls and more time trying to understand what content their prospects are consuming to better understand their engagement level and interest. This new trend that we call Sales 2.0 is making it more important than ever to have a solid marketing content plan, putting more pressure on marketers.
In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever.
2. Social Media Career Salary Guide [Infographic]
Social Media related roles are so new, proper credentials and schooling are created in real-time, causing traditional marketers to take a second look at their careers. Obviously there is a younger generation that understands these channels knows how to leverage them effectively for brand awareness and lead generation, but what does a typical salary for these growing expert positions look like?
3. How Education Uses Social Media [Infographic]
This infographic takes a look at how schools have leveraged social media over the last few years — what platforms are best, where they’ve succeeded, and the challenges that lay ahead.
4. How Social Media Is Changing The Way Businesses Recruit Employees [INFOGRAPHIC]
In the day of social media enterprises are relying less on recruiters to get the talent they need to walk in the front door.
LinkedIn has created the dynamic resume, but Facebook, Twitter, YouTube and Google+ have all been used by people to land jobs in innovative ways. An increasingly popular trend is job seekers creating infographic resumes, video resumes and other visual resumes that set them apart from other job applicants.
Employers are now incorporating social media in recruiting processes, and the majority of businesses are turning to social media to find and evaluate job candidates.
5. The Difference: Inbound Marketing VS Outbound Marketing [Infographic]
Ever wonder what the difference is between Inbound Marketing VS Outbound Marketing?
Inbound marketing is the art of earning a buyer's attention using innovate and interactive approaches, creating a path of discovery and nurture without "selling." Typical inbound approaches leverage social media and engaging content, such as blogs, podcasts and white papers and more recently, videos.
Here's a clear explanation of the two and why they're different.


