Imagine a world without objections. A world where everyone is interested, no one is too busy, and all are unhappy with their current provider. A world in which no one questions what you present, raises concerns, or disagrees with anything you say. What could possibly be wrong with such a world?
Plenty.
For starters, it would diminish your value as a salesperson - a huge part of which derives from dislodging a prospect from the grips of a competitor, or from the inertia of the status quo. Such activity involves dealing with all sorts of objections. Removing objections from the equation would make selling easier - so much so that it would either obviate the need for skilled, high-priced talent like you, or eliminate your company's rationale for paying you the level of salary, and offering you that aggressive incentive compensation plan they do. Anyone can "sell" a cooperative, passive, willing, prospect. The true pro gets paid for selling the uncooperative, the difficult, the challenging.
