We Are Cloud: newsletter
The French version is available here.
Analyze your website traffic with Bime
We are proud to announce our newest development - you can now go one step further and connect to your Google Analytics data using Bime! This enables you to go deeper than ever before and conduct a more meaningful analysis of your website traffic and marketing effectiveness. By being able to incorporate Google Analytics data into your dashboards, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
New Web Analytics blog!
We have launched a new blog alongside the new release of the Google Analytics Connector, dedicated to the hot topic of Web Analytics. Our first blog post has been written by one of our software engineers who pioneered the new Google Analytics feature, and you can read it (and much more) here.
Industry partnerships
New additions to the website
We've recently added a new partner page to our website. At We Are Cloud we work closely with carefully chosen partners to drive innovation and excitement in the BI industry and to serve our customers more completely. We work with leaders in many different fields to bring the industry insight, global perspective and technological expertise to help us push the boundaries of BI functionality and usability. Our technology partners include Amazon EC2, Salesforce and Google, and our industry partners include KJP Consultants, Credo2u, and Adysa Group. You can read more about our relationships here.
Coming soon : Customer Testimonials & Use Cases. Watch this space!
July's example dashboard
Example Dashboard: % Voting for Obama in 2008 against % without Health Insurance
This month's dashboard looks at the same relationship using three different visualizations.
Click the link to the dashboard below to access it:
In the top left, the bar chart confirms the correlation between % Obama voters (length) % uninsured (color). The higher the population without health insurance, the lower the percentage of Obama voters. Click on the little square in the top right hand corner to enlarge and see the chart in more detail. You can then navigate to the other visualizations using the left and right arrows.
The Heatmap shows the same data, although the correlation is harder to see. This plot instead highlights the split between the coastal and inland states. You can demonstrate this conclusively by using the slider in the bottom right to filter out all of the states where less than 50% voted Democrat.
Finally, the chart at the bottom of the dashboard exemplifies the usefulness of data animation. This feature was brought in a couple of months ago by popular demand and it allows you to compare two plots by watching how the shape transitions between them. Here we see the blue area slide down and to the right when we press play, suggesting that states with a higher uninsured population actually had a higher percentage of McCain voters than Obama.
Bime contains 14 different types of visualization. Combining these along with filters, calculated measures, variables, animation and all of the other more advanced features allows you to reach the heart of any data set before quickly switching zooming in on the most persuasive display.
Source: The 2008 election data comes from USA Today and the Health Insurance data comes from the US Census Bureau.
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