ConveyAPI is a text analytics engine that replicates and scales human social media analysis for an accurate summary of consumer attitudes across high-volume data sources, such as social media conversations. Converseon launched ConveyAPI to address the growing influence of social media on enterprise business decisions, which requires clear actionable metrics. ConveyAPI has a very simple business plan, to focus exclusively on making the best text analytics engine in the market, and to provide access to this engine via its API on a CPM (cost per 1,000 documents analyzed) basis. This means social media monitoring tools lacking ConveyAPI’s deeper-level text analytics can integrate this API with their offerings. On the other end of the spectrum, ConveyAPI’s simple structure allows any company to easily set up access to ConveyAPI internally in a very short time. DreamSimplicity met with Vidar Brekke, Chief Product Officer at Converseon, to learn about ConveyAPI’s technology and why it is a game changer in the social media analysis space.

Widen covers every angle of digital asset management with an efficient cloud-based solution and premedia/prepress services. Widen Enterprises, Inc. started in 1948 as a photo engraving company for local newspapers in Madison, Wisconsin. Over the next couple of decades, Widen expanded its premedia and prepress offerings, soon knowing all too well the need for a great media file management system. The company began R&D in this area in 1987 and launched its first web-based solution in 1996. Widen continues today to push the envelope on digital asset management and evangelize the benefits of DAM. DreamSimplicity met with Jake Athey, Widen Marketing Manager, and Chris Rewey, Widen Sales Manager, for a tour of the Widen solution. Here is the run down on why we think Widen is a great DAM app!

CisionPoint is a suite of solutions for Public Relations professionals, including: a media contacts database, press release distribution, and media monitoring and analysis. Cision is a publicly traded company with its global headquarters in Stockholm, Sweden and U.S. headquarters in Chicago, Illinois. Many people in North America know Cision as its founding company, Bacon’s Clipping Bureau, which started back in 1932. Bacon’s was rebranded as Cision in 2007. DreamSimplicity interviewed Mary Konkol, Product Marketing Manager at Cision, to get the scoop on the CisionPoint advantage. In reviewing CisionPoint, it was quickly easy to see that Cision’s rich history and wide breath of PR experience has created a must have PR suite of solutions great for both small mom and pop shops to large enterprises. Here is our DreamSimplicity run down on CisionPoint.

WebDAM is the leading digital asset management solution for marketing, communications and creative teams across all industries. The WebDAM platform is web-based, which allows customers to access their digital assets from any web-accessible device. WebDAM Solutions was founded in 2005 and is based in San Mateo, California. Some notable customers include, New Balance, Intel, and Micron. DreamSimplicity took a tour of WebDAM with Ron Selvey, Director of Marketing at WebDAM Solutions. Here are the reasons we think WebDAM is a solution you should check out.

The final episode of Mikael Blaisdell's Customer Success Management series released today on DS TV.  This week we learn the difference between Known Answer Issues and Money Calls and the importance of marketing your customer data for company success.

Meltwater Buzz is a social media brand management software solution that allows brands to listen to the social buzz on their company, engage with those individuals, and connect with their market through customized social marketing. The Buzz product is one of many products by the Meltwater Group. Founded as a Software-as-a-Service (SaaS) company in 2001 in Oslo, Norway, the Meltwater Group began with the success of Meltwater News, online media monitoring software. The Meltwater Group is now headquartered in San Francisco, CA and offers software solutions in social media monitoring, media contact databases and PR distribution, and search engine marketing in addition to its flagship online media monitoring solution.

This week on DS TV we learn a surprising revelation, there are no lost customers in Software-as-a-Service.  It's time to change your mindset to match that of the industry.  Start thinking Active vs. Inactive customers, and here is how.

It has been a relaxing week with many on holiday in the western hemisphere for Canada Day and the 4th of July.  In case you missed the cloud happenings here at DreamSimplicity while you were BBQing and soaking up the sun, here are 5 cloud companies in the news this week.

This week on DS TV we learn from Mikael Blaisdell, Publisher of The HotLine Magazine, the necessary tools for an effective Customer Success Management team.

Streampoint Solutions provides full service event registration solutions for the conference, tradeshow, and special events community. Starting in 2000 as an abstract management company, Streampoint quickly transitioned into full event registration solutions in 2001. The company is based in Toronto, Canada, with offices in the U.S. DreamSimplicity took a tour of Streampoint with Tonia Roberts, CMP and Account Manager at Streampoint Solutions.