A rising star in the webinar/web video and content syndication space, BrightTALK has added a new feature that lets marketers upload documents alongside their webinars and videos, increasing whitepaper distribution and capturing insights.
If you are not familiar with BrightTALK, the company allows marketers to host and record webinars and then automatically syndicates the content to a relevant audience base in their network. This new feature does not only allow the attachment of whitepapers, but also slide decks, podcasts, videos and links to product pages or social media profiles.
An unlimited number of links or files can be attached and all engagement data is recorded in subscriber reports to create a detailed profile of each audience member. Attendees to live and recorded webinars and videos can access attachments without having to register again, thus eliminating a common barrier to viewing content.