WebDAM is the leading digital asset management solution for marketing, communications and creative teams across all industries. The WebDAM platform is web-based, which allows customers to access their digital assets from any web-accessible device. WebDAM Solutions was founded in 2005 and is based in San Mateo, California. Some notable customers include, New Balance, Intel, and Micron. DreamSimplicity took a tour of WebDAM with Ron Selvey, Director of Marketing at WebDAM Solutions. Here are the reasons we think WebDAM is a solution you should check out.

Web-Based Platform

WebDAM was built in the cloud for the cloud. Built from the ground up as a Software-as-a-Service solution, WebDAM is optimized for convenient online access. Sharing and managing your digital assets in the cloud makes things a lot easier for teams of all sizes. Previously, professionals had to struggle with slow and confined shared drives, CDs and FTP programs. With WebDAM you have anywhere and anytime access to your digital assets from any web-accessible device. Uploading, downloading, distributing, and searching digital assets is all made simple with all of the rich features provided. Additionally, new features are rolled out monthly to all WebDAM accounts without any disruption to the service. You do not have to download or install any software because everything is done seamlessly in the cloud.

Master Digital Library

The growth of online marketing channels has transformed how marketing professionals are reaching their target audience. Marketers are responsible for creating and maintaining their company’s brand across many different outlets like social networks, websites, emails, online advertising, etc. This results in a large number of digital assets, such as, pictures, logos, banner ads, icons, graphics and so on. WebDAM is your master library for all of your marketing collateral. Having all of your digital assets in one place saves you time with quick distribution to your teams and clients, advanced search to easily retrieve assets, and features that help you to avoid using expired or out of date images. Having all of your digital files organized allows you to be able to repurpose content, creating more efficient workflows.

This year, WebDAM integrated their solution with Box to incorporate cutting-edge digital asset management features with content-sharing capabilities. This integration allows users to collaborate easier across the enterprise with greater flexibility and more powerful marketing workflows.

Digital Asset Categorization and Search

A large amount of digital assets means you need a great system for categorizing and search in order to find the right image when you need it. WebDAM easily manages metadata for all of the digital assets to help you find what you are looking for without any trouble. You can customize the metadata and even add keywords for each image. For example, you may add keywords to an image with specifics like the name for the person or place in it, or more general keywords like gender, emotion, size, etc. Then a simple search, for example, for a happy, large man will yield the appropriate results. Additionally, WebDAM has a full text search that searches within all text documents.

Full Lifecycle Management

Each digital asset has a lifecycle. WebDAM provides the tools to manage each one of these stages: creation, approval, consumption, reuse, and analytics. WebDAM has all the basic workflow features like user permissions, version control, comments, alerts, and notifications. Notifications are a great feature that let you know when an asset has been updated, downloaded, or if someone is requesting access, and more. This comes in handy when you are trying to make a deadline and you are waiting for your graphic designer to revise an image. Instead of checking the solution or waiting for a personal email, WebDAM will send you an email alert as soon as the update to the image is made.

Consumption and reuse is an important part of digital asset management. WebDAM covers everything from asset security to ecommerce solutions. You can control who can use your images with copyright restrictions, watermarks and terms of use statements. Since your assets are hosted on the web, WebDAM has a unique URL for each item that can be used for online positioning. Photographers and professionals who want to sell their images can use the ecommerce module that has a public storefront where people can visit and purchase images they want.

Great Usability

WebDAM is the leader in digital asset management because of its ease of use. WebDAM Solutions makes customer feedback and platform usability a top priority. Customers are encouraged to drive the development roadmap by submitting and voting on upcoming features in WebDAM.

WebDAM customers are all given membership to a digital asset management community, called DAM Success.com where they can watch video tutorials, read blogs, and connect with one another. WebDAM Solutions emphasis on customer success has paid off with a 97% + customer retention rate year over year, and 100% retention in the last two quarters!

A little About the Company

WebDAM is the number one web-based DAM solution used in higher education. Their customers include many prestigious universities from across the country like, UC Berkley, John Hopkins University, Penn State, USC and more. Aside from education, WebDAM is used by many enterprise companies across all industries such as high-tech, healthcare, nonprofit, travel and tourism, manufacturing and government.

WebDAM Solutions was founded by Steve Rabkin and Jody Vandergriff in 2005. Both of whom were former employees of Celera Genomics where they worked on the Human Genome Project, building complex databases to manage the code for human DNA. With extensive knowledge of database management, web application design and development, and web user interface, they provide a great foundation for WebDAM.

See why WebDAM is the leading digital asset management solution by signing up for a free webinar.

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