Meltwater Buzz is a social media brand management software solution that allows brands to listen to the social buzz on their company, engage with those individuals, and connect with their market through customized social marketing. The Buzz product is one of many products by the Meltwater Group. Founded as a Software-as-a-Service (SaaS) company in 2001 in Oslo, Norway, the Meltwater Group began with the success of Meltwater News, online media monitoring software. The Meltwater Group is now headquartered in San Francisco, CA and offers software solutions in social media monitoring, media contact databases and PR distribution, and search engine marketing in addition to its flagship online media monitoring solution.
The Meltwater Buzz Social Suite launched in 2009 and is comprised of three modules named: Listen, Engage, and Connect. The Listen module is the original Buzz product that grew in 2010 with the acquisition of BuzzGain, a powerful social search tool. In June of 2011, Meltwater Buzz launched the Engage module after the acquisition of JitterJam, a Social CRM solution. The final module, Connect, recently launched in June 2012. What are these modules and Meltwater Buzz all about? Here’s a breakdown of the Meltwater Buzz Social Suite and why it is the most complete social media monitoring and engagement solution on the market.
The Listen module provides a robust search of over 200 million online sources. If someone is talking about your brand on the social web, Meltwater Buzz will find it. Meltwater Buzz has a unique feature in the social media monitoring market, multi-language and international search. With the Meltwater Buzz platform, you can search for people talking about your brand in any language anywhere in the world! The solution will create an extensive list of all the people who are talking about your brand and interacting with your social profiles.
The Listen Module – Search Content
Another aspect of the Listen Module is its analysis and reporting. Meltwater Buzz provides metrics like sentiment ratings and influencer scores for each person and post. It also allows you to filter lists and analyze keywords. You can easily pull detailed reports on this information that are all exportable. There are a couple of features here we think are pretty awesome and you should know about. First, due to Meltwater Buzz’s multi-language capabilities, you can translate any message. The second is Meltwater Buzz’s geographical locator and heat mapping that allows you to textually or visually isolate and pin down social conversations by location. Below is an example of the heat map. By selecting the United States, I can then isolate conversations to a specific state, and even down to the city level!
The Engage module does just what you are thinking, it allows you to respond to those you were listening to and reach out to your social network. Meltwater Buzz has a multi-user workflow that makes it easy for a team to manage tasks within the solution. The Engage module looks very similar to the Listen module, except instead of a search list, you will see your own user inbox. Each user has an inbox that receives messages directed at their social profile or that fit message specifications. An important feature to mention is message alerting. Because Meltwater Buzz is reading the sentiment of all messages including your branding, the solution will alert you to negative messages that need immediate attention.
Meltwater Buzz has made it easy to find and isolate whom you want to communicate with. Each person that enters your database from a social interaction has a Meltwater Buzz Social Profile. This Social Profile is a real-time analysis of the person that includes how active they are, who they engage with, and a unique Jitterator score, showing social influence on a scale from one to ten.
Through the Meltwater Buzz platform, you and your team can respond to incoming messages and schedule and send outgoing messages across your social network. Go one step further and make sure only relevant people are seeing your messages. For example, if you want to send a Facebook message in Swedish to only people in Sweden, through the Meltwater Buzz solution you can isolate that target audience in Facebook and make sure no one else sees the message. And now our final Engage module highlight, clicked link tracking. Every marketing professional we know is concerned with the number of clicked links on their social messages. Tracking clicks is nothing new, but Meltwater Buzz has the ability to let you know how many of those clicks came from trolling bots and how many came from real humans! Now you can remove the spam and measure the true effects of your marketing efforts.
On to the newest module of the Meltwater Buzz Social Suite, the Facebook custom tab creator, Connect. Facebook’s new Timeline layout has changed the Facebook social marketing game. The main element of the new Facebook pages is the tabs. Meltwater Buzz has created an intuitive and easy tool for creating beautiful Facebook tabs that create a rich experience with or with out the help of an outside agency.
You do not have to be a programmer or designer to use the Meltwater Buzz Connect Wizard. See the Wizard layout below. With a simple point and click approach, marketers can quickly pick a tab layout, upload media, and place text, links, and forms. Meltwater Buzz guides you through the design process by showing you examples of finished tabs, recommendations, and many themes and customization options to pick from. From the solution, you can preview your work and publish on the spot. It’s really that easy!
Facebook Tab Wizard
We have now taken you through the complete Meltwater Buzz Social Suite. While we highlighted a lot of standout features, we did not mention them all and suggest you take a tour of the platform yourself to see what perks your ears about Meltwater Buzz. When it comes to competitors, there really are none. No other solution incorporates social media monitoring, engagement and Facebook design in one platform. If you are looking for a complete social media brand management solution that has everything you need in one place, check out Meltwater Buzz!