Callidus Software has acquired LeadFormix, a B2B cloud-based lead intelligence service provider. LeadFormix provides social tools that help enterprises convert anonymous website visitors into qualified leads by identifying potential customers and reporting their intent.

LeadFormix’s 200 SaaS customers will join the ranks of Callidus current customer-base, which includes, AETNA, Nokia, Citrix, and JPMorgan Chase and will now total 1100 customers, 2.5 million users.

The combined company and services push Callidus further towards leading the sales effectiveness space. LeadFormix data will assist Callidus users to make the right value propositions when negotiating with prospects.