This week Saleforce took the wraps off the Chatter pilot program. After several months of testing with select customers, it is going into production for this group. We reviewed Chatter with SalesForce's VP of Corporate Strategy, Bruce Francis and SVP Product Marketing, Kraig Swensrud to find out what all the excitement was about.
Chatter has the goal of bringing the best of the social media tools to the enterprise, making enterprise sales as easy to use as Facebook or Twitter. With all of the buzz around privacy and social networking tools, it's refreshing to hear that these tools use a the same security models that the rest of SalesForce has built in to its platform.
Chatter is a new module in the SalesForce architecture that takes advantage of the existing APIs and services, while providing rich collaboration features. "Collaboration as a Service" is now trending as a new category in the industry.
