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Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, has announced that Citrix Systems has gained real-time visibility into its entire supply chain using Birst. Citrix is leveraging this new insight to increase its on-time delivery rate, product reliability, and inventory turns, resulting in enhanced customer satisfaction and improved profitability.

“We tried every BI tool under the sun, but they didn’t work out for a variety of reasons,” said Fred Tiso, Group Director of Hardware Operations, Citrix Systems. “Then we found Birst and knew it had all the features we needed and was easy to get up and running, with low implementation and support costs.”

Citrix implemented Birst’s on-demand solution in less than 90 days with limited involvement from IT, and plans to extend the solution to 2000 users shortly. Using Birst, Citrix has digitized its entire supply chain, gaining real-time insight into sales forecasts, bookings, shipments, tracking numbers, backlog, product reliability, inventory, material forecast, and more. Citrix has also provided external suppliers with access to Birst so that they can easily view Citrix forecasts and plan accordingly.

Leveraging the heightened visibility provided by Birst, Citrix has developed a self-serve model for all order fulfillment inquiries, greatly reducing incoming, order-related calls. Additionally, Citrix now receives Birst-generated email alerts delivering proactive notification of potential customer satisfaction issues including low inventory and an on-time delivery rate of less than 100 percent. These changes have improved product reliability, increased Citrix’s on-time delivery rate to more than 99 percent, and generated a five-fold increase in inventory turns, further enhancing customer satisfaction and improving profitability.

"More and more, large companies are discovering that on-demand BI can overcome even the toughest challenges quickly, and at low cost," said Brad Peters, CEO of Birst. "The deployment of Birst at Citrix is a perfect example. It demonstrates that you don’t need a huge, expensive, on-premise implementation to have a big impact on the bottom line."