Crushpath has raise a $2 million seed round led by Charles River Ventures to further develop and launch a platform designed help salespeople better control a deal from lead to close, with social elements added into the mix.
The list of investors in this new start up is worth talking about. Chamath Social + Capital Partnership, the former VP of Facebook, Marketo CEO Phil Fernandez, Jive CEO Dave Hersh and Box’s CEO Aaron Levie and of course Phil Libin, the CEO of Evernote are all involved.
Crushpath's goal is to make it easier for salespeople to track their touchpoints with sales prospects, and integrates multiple features that are customer facing as well -- the platform can be used to share pitches and other correspondence with clients — or the “play-by-play” of the deal.
So what about Salesforce?
If users sign up with Salesforce, the Crushpath platform links up with that database and automatically synchronizes actions like recording sales. Similarly, data from email, news, websites, LinkedIn and Google (and now Evernote) also gets pulled into the platform “filtering out the noise” to create a concentrated view of a client and its activities. Promotional materials that a salesperson wants to push to a client can also be stored in the app.
The Crushpath software is only officially launching today, with the CEO presenting the software at LeWeb in London.
Crushpath is offered at: $29 for a basic license and $49 for one that can link in with other platforms like Salesforce.
Watch the launch video from Crushpath: