Dachis Group, a social software and solutions provider, launched today its Campaign Performance Monitor SaaS application for measuring the impact of social campaigns on brand performance. The Campaign Performance Monitor is Dachis Group's fourth Software-as-a-Service application. All of which are built on top of its social business intelligence platform that monitors and measures the daily conversations between 30,000 brands and 100 million social accounts.
The launch of the Campaign Performance Monitor addresses marketing professionals' need to optimize social campaigns and provide clear measures for success. Currently, analyzing social media campaigns is time consuming and generally falls short in answering the real effect on the brand and ROI. Dachis Group's Campaign Performance Monitor provides clear campaign reporting with just a click, harnessing big data capabilities that are analyzing your campaign across vast social data.
Campaign Performance Monitor Feature Breakdown:
- Campaign Setup identifies the campaign-relevant content in social using timeframes, paid/owned calendars, hashtags, links, social accounts and keywords, then learns what signal to include as a campaign executes.
- Campaign Dashboards provide a real-time view into your campaign's performance and attributes, including signals, links, hashtags, participants, volume, sentiment and amplification to help understand what's working and enable campaign optimization.
- Campaign Timelines help you track and benchmark multiple campaigns within and across brand families, and across social platforms.
- Campaign Reports include numerous pre-built, "boss ready" reports to share as slides with team members, showcasing the campaign's contribution to brand awareness, brand love, mindshare and advocacy.