Derrick and I will be speaking this Friday at the Bootstrappers Breakfast in San Francisco (SandBox Suites, 567 Sutter St) at 8am this Friday, 18th Feb.

We will talk about “Lessons Learned Being Fearless with a Camcorder.”

DreamSimplicity was started with a mission to knock down the barriers and bridge the gaps that are associated with modern inside sales processes used to sell SaaS and Cloud Products. Low cost enterprise software, means low cost of sale, which also means sales reps are dependent on the phone as means to close business. Customers now have more power to make decisions on their own, hiding behind the protection of a PC or un-answered phone, only emerging when they have made their decision.

With the emergence of the citizen developer, entrepreneurs are rolling out enterprise apps and competing with the big boys like never before. Luckily the rules have changed in the last 5 years, platforms like Twitter, Facebook, Apple, and Google have pushed the marketing and PR industry from a PAY-TO-PLAY to a PLAY-TO-PLAY model.  

Today, the convergence of social media, business culture and technology is allowing entrepreneurs to get their message out in front of their customers in ways never previously possible. Specifically the use of video to draw customers in and engage with them on a personal level has never been so easy or accessible. What used to take months and great expense can now be accomplished with items readily available on hand – all it takes is willingness to experiment.

Learn how DreamSimplicity leverages relatively inexpensive equipment, a carefully crafted social network and thick skin to become one of the leading pioneers in video in the software space.

We'll cover and discuss:

• What is online video and why is it so powerful?
• What's needed to create professional looking video for the web?
• Distribution and Positioning. How to reach your audience on the web. 
• Free Online Tools
• Open discussion - We want to hear how others are using video to build brand awareness and close more business.

Matt and Derrick cut their teeth in the trenches of the sales departments of various early stage VC funded Software-as-a-Service companies. Taking their knowledge of the industry, technology and relationships they nurtured, they struck off on their own in April of 2009 to start DreamSimplicity as an advocate for the SaaS and Cloud Computing community. The site is an online community for SaaS firms and customers to learn from their peers and advance their knowledge.

    Matt Childs                 Derrick Lee