elicit, on-site search solutions provider, has received $1.5 million in Series A funding. elicit's technology focuses on improving conversions via on-site search using an easy-to-manage combination of algorithmic and curated search results. Adam Heneghan, co-founder and President of elicit, noticed that more people visiting sites were going straight to the search box and providing valuable information about their needs. The elicit tool allows marketers to engage with this search interaction, which used to be mainly in the domain of IT. The Series A funding will be used to ramp up sales and marketing. The investors for this round were Greycroft Partners, First Round Capital, and Michael Lazerow's L3 investment fund.
elicit was developed by Eric and Adam Heneghan, two long-time web and ecommerce veterans. The Heneghans have more than twenty years of experience developing online solutions and web applications for Fortune 500 companies, including GM, Procter & Gamble, United Airlines, Kellogg's, Hallmark, Motorola, and many others.