Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, has announced it has formed "Eloqua Cloud Connectors," an initiative designed to work with independent software vendors (ISVs), achieving the interoperability marketers need to attain Revenue Performance Management (RPM). For the first time, marketers can get an encompassing view of the entire sales funnel -- from unknown "suspects" on the social Web, to prospects in the Eloqua database, to opportunities and closed business in the CRM system.
With the Eloqua Cloud Connectors initiative, Eloqua is working with ISVs to bring together the dozens of point solutions and applications sales and marketing teams currently use into one intuitive, actionable platform in order to provide users with the ability to understand buyers based on their online activity. Today, Eloqua welcomes the first two ISVs to participate in the Cloud Connector initiative -- ON24, the global leader in webcasting and virtual events, and Jigsaw, the leader in crowd-sourced business information and data services.
Eloqua's integration with ON24-hosted events enables users to manage their ON24 webinars through both the Eloqua9 and Eloqua10 versions of its platform. It also updates the contact's profile with attendance-related information, such as who attended, how long they stayed and whether they answered poll or surveys. The connector also culls valuable contact information from Jigsaw's comprehensive database in real-time.
"Revenue Performance Management centers on the concept of 'one view' of the entire sales funnel -- knowing who your prospects are and what they are doing at any given moment," said Joe Payne, CEO of Eloqua. "Our Cloud Connector program gives users an unprecedented view of the entire sales pipeline, allowing marketers to generate more qualified leads and improve revenue performance."
The Cloud Connectors initiative brings together ISVs whose technology can be used to accelerate RPM to ensure seamless interoperability between those applications and Eloqua's platform. The company is initially focused on incorporating webinars, data services, social CRM, social identity and social content solutions into Eloqua.
"Teaming with Eloqua represents tremendous value for our users," said Paul Way, senior director of business development at ON24. "Our clients use ON24 to deepen relationships with their audience by providing knowledge and value. Eloqua now allows them to not only manage this process more efficiently, but also deepen their knowledge of their prospects 'digital body language.'"
ON24 and Jigsaw integration is available now at no additional cost. Integration with other third-party vendors will be announced in the coming weeks. For more background on the Eloqua and RPM, please visit the company's "It's All About Revenue" blog.