When: January 25, 2011 9:00am PST
Where: Online Webinar: https://www2.gotomeeting.com/register/423669683
Cost: Absolutely Free!
Who should attend: Anyone that sells or demos SaaS Apps via screen sharing and meeting collaboration software, sales managers, sales reps.
What: The famous Peter Cohan from the Second Derivative will be joining us for the first webinar in DreamSimplicity's 2011 Webinar Series: Create and Deliver Surprisingly Compelling Software Demos
Objective: Introduce a framework to create and deliver improved demonstrations to increase success in the marketing, sales, and deployment of software and related products.
What we'll cover:
Have you ever seen a bad software demonstration?
“Do The Last Thing First” – that’s the recipe for a Great Demo! You’ll learn how to put the “Wow!” into your demos and make them effective, crisp, and compelling – to engage and capture audiences within the first six minutes of a demonstration meeting.
Many demonstrations focus on teaching customers “how” to use a software product – product training, in fact – and neglect communicating “what” the software enables the customer to achieve with regards to the customer’s business goals and objectives. This results in bored audiences, uncompelling demos, key people leaving and inconclusive meetings, in the short term, and lost or delayed business overall.
There are two key areas of importance in software demonstrations:
- Organization of the content
- Understanding of the customers business issues and objectives
This presentation addresses both items head-on. We’ll share how to ensure that you have captured the information you need before you create or show your demonstrations. Most importantly, we’ll help you organize the content of your demos to ensure that you address your customer’s key business issues within the first few minutes of a demonstration – and generate a “Wow!” response from your customers that engages and compels their attention throughout the demo.
The results are crisp, highly effective demonstrations that satisfy VP’s and senior management, champions, users and all other players.
Watch our interview with Peter Cohan.
About Peter Cohan:
Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In 2003, he authored Great Demo!, providing a consistent, surprisingly effective method to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations.
