I love everything about sales and the psychology of selling and I read as much as I can on the subject. I always have a book with me to learn from, to inspire me and to keep me on the sales edge so that I am constantly refining the processes and strategies that I teach in my books, audios, DVDs and seminars… Read more at http://www.soldlab.com/how-not-to-close-a-client/
As you might expect I am not particularly squeamish when it comes to closing people down however over the last few nights I have been reading a book on closing written in the mid-1980’s. It is appalling and what’s more some of the tactics in it are based on the cheesiest of theories. Here’s one tip from the sales training book…
