EndPlay, Inc., formerly Canvas Technology Inc., unveiled a new name and strategy at the annual NAB Show (National Association of Broadcasters) in Las Vegas, where it will also preview its new technology and market vision. The company also announced today that former E*TRADE Chairman and CEO Dr. Christos M. Cotsakos has been elected EndPlay's President and CEO, adding to his responsibilities as founding chairman.

The EndPlay platform currently powers the websites of more than 80 broadcast television stations in the U.S. The EndPlay platform is designed to handle large amounts of video content, text, social and other dynamic information. As its WCM solution evolves, EndPlay will partner with companies to manage the full spectrum of media publishing and monetization needs. EndPlay's platform, powered by its Intelligent Rendering technology, is being previewed by a select group of clients and media executives attending the NAB Show. EndPlay will be releasing its first major commercial product in Q4 of 2011.

The media business is currently at an inflection point, driven by change across virtually every industry:

• Media companies are evolving their business models, embracing new technologies and looking for innovative ways to engage audiences online and across a growing set of mobile devices;
• New devices of all types, particularly smart phones and tablets, are changing the consumption of media;
• Mixed media, new standards such as HTML5, and the blending of APIs are creating new forms of media;
• Social media is accelerating distribution and increasing user expectations;
• Gaming and mobile platforms are growing rapidly and changing the dynamics of online interactions;
• Consumers are generating content and demanding new levels of access to personalized, customized, media-rich information on demand.

The EndPlay architecture is powered by Intelligent Rendering technology, which allows clients to create media-rich content, generate and distribute it on virtually any device, and put tools in place to easily monetize that content. Three key technology components make Intelligent Rendering possible:

• Intelligent Composition enables clients to generate media-rich content and generate and distribute it on virtually any device.
• Intelligent Monetization is EndPlay's combination of analytics, advertising modules and registration services, and the leveraging of key ecosystem partnerships in areas such as e-commerce, contextual advertising, ad serving, analytics and search. It allows the web producer to streamline, synthesize and control the relationship between high-value content and the monetization of that content without diminishing the user experience.
• Intelligent Delivery ensures that this content is delivered in real-time, in a format that is customized to the receiving device.

The EndPlay WCM platform is a transformational approach to the needs of today's demanding media and enterprise clients. Utilizing a Software as a Service (SaaS) delivery model, the EndPlay WCM platform integrates, automates, and intelligently syndicates audio, video, text, and rich media. It provides the ability to seamlessly connect EndPlay's clients with key partners and the flexibility to scale and adapt at every step. The result is a new level of audience interest and engagement and robust new possibilities for monetizing a user's online experience.

About EndPlay
EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media and entertainment. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 1 billion page views per month, making it one of the top 50 web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.

EndPlay delivers 24x7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees -- the associates -- have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey. For more information, visit www.endplay.com.