Amsterdam-based startup Olery has just raised $1 Million to further build out and expand their hotel reputation management and media monitoring tools for the hospitality and leisure industries.

The company was founded in 2010 and offers simple online brand, reputation management and performance benchmarking tools for hotels that ultimately turn online reviews and social media feedback into actionable business intelligence.

Olery customers include hotel companies and hospitality industry players like InterContinental Hotels Group, Van der Valk Hotels, Carlton Hotels and Best Western.