IT buyers and consumers are becoming more sophisticated in their buying habits, spending more time doing research on their own time and choosing the content that best fits their interests.

Sales teams spend lest time making outbound calls and more time trying to understand what content their prospects are consuming to better understand their engagement level and interest. This new trend that we call Sales 2.0 is making it more important than ever to have a solid marketing content plan, putting more pressure on marketers.

In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever.

This infographic by BlueGrass Interactive details how content marketing has exploded.