Marketo, the leader in Revenue Performance Management launched Spark, a new product designed for small businesses. A lighter version of their enterprise offering, Spark helps businesses manage lead nurturing and sales 2.0 processes across channels like e-mail, lead generation, and optimization of site visits.

Spark allows small business marketers to design and deploy email campaigns across online and social channels, and track the effectiveness via a dashboard. The impact of each campaign and program is measured in real-time, including email volumes and leads generated.

The application also includes lead scoring, providing sales teams a way to rank and prioritize the best opportunities. Also included are reusable email templates and the ability to automate triggered and batch email campaigns sent on behalf of specific sales representatives. Track prospect online behavior and company website activity.