Right-Time Analytics Show ROI of Social Media, Web, Paid Search and Traditional Marketing
myDIALS, a leading vendor of Software-as-a-Service (SaaS) performance management solutions, today announced the availability of its myDIALS Performance Module for Marketing <http://www.mydials.com/documents/myDIALSforMarketing.pdf> , the industry’s first SaaS performance management solution that provides sophisticated visualisation and analytics to show the effect marketing programs have on revenues and profits. Executive teams can now quickly understand how marketing spend will impact revenues through what-if scenarios.
By providing right-time information on marketing metrics such as leads, website activity, marketing campaign effectiveness, conversion ratios, social media reach and costs per campaign, myDIALS delivers marketers and the C-suite with the actionable information they need to make better decisions more quickly regarding marketing mix, spend, and follow-through. myDIALS takes this further by correlating campaign metrics with incremental revenue and gross profit to show true Return on Marketing Investment – ROMI.
Wayne Morris, CEO of myDIALS, says, “Traditional Business Intelligence solution providers don’t provide a holistic view of the entire marketing process including activities and outcomes, and so marketing professionals end up improvising and making decisions based on incomplete, out of date, and inaccurate information. myDIALS delivers the right performance metrics when and how users need them with easy-to-use analytics and real-time scenario analysis, so every department – marketing included - can make operational decisions to improve overall business performance. ”
The myDIALS Performance Module for Marketing provides information and analytics to show trends and forecast projections across the relevant metrics of most interest to marketing professionals, including:
- Leads – activity, costs and conversion ratios shown by campaign, product, location, etc;
- Website activity – visitor activity, type, location, source, duration and bounce rates;
- Social Media outreach – Facebook fans, likes and mentions; Twitter followers, mentions and retweets;
- Paid Search – impressions, position, clicks, click though rates, costs, quality, keyword performance;
- Campaign performance – costs, sales activity, incremental revenue, profitability.
myDIALS has many standard connectors to extract metrics from various data sources including those listed below, and has the ability to add other data sources on a custom basis:
- CRM: Salesforce, NetSuite;
- Web analytics: Google Analytics;
- Paid search: Google AdWords;
- Social media: Facebook, Twitter;
- ERP: NetSuite, Microsoft Dynamics, SAP;
- Databases: All leading databases including Microsoft SQL Server and DB2;
- Spreadsheets and flat files.
Alex Shootman, Senior Vice President Worldwide Sales, Eloqua, says, "As a leader in Revenue Performance Management we understand the importance of measuring and optimising the entire sales process – from unknown ‘suspects’ on the social Web, right through to closed deal. myDIALS helps us optimise our internal sales process, effectiveness and outcomes.
