This week Netsuite announced a new integration between Yammer and NetSuite that allows mission-critical data to be socialized within the enterprise. The new joint product demonstration showed how activities taking place in a system of record such as NetSuite – finance users generating invoices, product shipment fulfillment, and sales reps placing orders – can be "socialized" and transmitted as an "activity stream" to Yammer's enterprise social networking platform. This integration marks the debut of Yammer Activity Streams, which are intended to aggregate activity stories across a wide variety of enterprise applications. By importing content from NetSuite, Yammer Activity Streams can provide users with an instant snapshot of NetSuite activity inside Yammer, where they can easily share and discuss with colleagues.

The new offering brings together two technology advances. In NetSuite, a new SuiteApp called SuiteSocial allows users to automatically 'socialize' business data for use with social networking and collaboration applications. With SuiteSocial, users can follow records of interest in NetSuite, and as important activities and updates occur, SuiteSocial content is automatically generated which may then be syndicated to an external social stream or feed. The NetSuite SuiteSocial content is integrated and presented to Yammer users as activity stories in Yammer's new Activity Streams. Activity Streams are currently displayed as a separate feed in Yammer and in the future, the most relevant stories will be elevated into the user's primary feed.

Watch a video on Chatter and Yammer

Yammer Activity Streams are expected to launch in Q2 followed by the NetSuite integration in early Q3. The Yammer Activity Stories API are expected to be made available to all third-party developers in Q3.