Dell is stepping up its game and adding Marketing Automation to its suite of cloud services. Pardot a provider of marketing automation focused on SMBs is a quickly growing start in the space and a sure value add for Dell.
The Dell marketing automation solution comes with services designed to help get marketing organizations up and running quickly, and includes services for setting up email campaigns, developing web site forms, and integrating Google AdWords and CRM systems. The Pardot package will include implementation services that are designed to speed adoption and time to value.
This new partnership will help Dell's clients take a pragmatic approach to cloud that allows them to leverage new and existing resources. Pardot's easy to use tools empower marketers to accomplish more with fewer resources. Through automating repetitive tasks and setting up custom business rules, marketers can efficiently manage lead generation and track success.
Watch an interview with Pardot