Success in social media depends on a boatload of factors… one of which is the spreadability of your content. So, make like peanut butter and reach more of your ideal audiences by following the three principles below:

Aim for your network’s network

First principle to consider when it comes to spreadability: Would YOU share the article / update you just wrote with YOUR friends (or tech savvy grandma Agnes)? Does it bring any value to your followers / readers or are you just going through the motions? Creating something worth sharing takes time, insight and effort. To do this successfully, a brand must understand who they are, what they stand for and who they connect with. Your tone and style of writing will naturally vibe with a certain type of audience. Are you comfortable with who your readers / followers are? Are you writing for the RIGHT audience?

Read more at http://www.soldlab.com/news/2012/01/17/Peanut-Butter-Manifesto:-Are-you-spreadable?/