Core Audience has launched an audience management platform that allows companies to manage brand interaction across all bought, earned and owned media platforms. Core Audience was previously known as Red Aril and has rebranded with this launch of what they are calling the first Software-as-a-Serivce audience management platform.
The fundamental principle of Core Audience is that brands and publishers own their own data. The platform allows companies to recognize valuable audience segments and respond in real time across all venues: websites, apps, email, premium display, RTB display, search, social spaces, and other channels.
Core Audience leverages its relationship with Hearst to provide more robust data sets than other data management platforms available. Core Audience was purchased as Red Aril in 2011 by iCrossing, a digital marketing agency owned by Hearst Magazines, a unit of Hearst Corporation. Hearst Magazines holds a large audience of consumer behavioral insights that Core Audience is able to tap into, providing a great opportunity for its clients.