PivotLink, a leading provider of retail performance management solutions delivered via the cloud, recently closed an additional $13 million in funding. PivotLink looks to accelerate its strategy to expand its market-leading SaaS analytics offering with a suite of on-demand retail performance management applications.
PivotLink's funding was led by existing investors Trident Capital, Emergence Capital Partners and Starvest Partners, firms that were early investors in Qualys, SuccessFactors and NetSuite. PivotLink added Pelion Venture Partners as a new investor from the acquisition of privately-held Acteea, Inc., announced separately this week. Based in Salt Lake City, Utah, Acteea provides SaaS e-commerce analytics solutions for customer scoring.
The financing, including the Acteea component, was completed in December 2011 and brings PivotLink's total equity raised to $32 million after three previous rounds.