It is said that 2012 is the year of BI or Business Intelligence. As SaaS companies mature and release robust APIs, data is becoming more accessible and usable, especially in understanding usage statistics and in some cases business data integrated across multiple systems. 

RJMetrics a new player on the scene has raised $1.2 million in seed financing from Goldberg, and early-stage venture capitalists, including SoftTech VC, Lerer Ventures, SV Angel and Zelkova Ventures, and other angel investors such as Wharton Professor Kartik Hosanagar and DuckDuckGo CEO Gabe Weinberg.

Founded in January 2009, RJMetrics was running bootstrapped, and like most well-run non-VC backed startups, managed to get to profitability by selling subscriptions for its hosted business intelligence application to organizations that operate database-driven websites.

RJMetrics provides tools for database analysis, enabling its customers to extract data from their business and transform it into a more suitable format for analysis and providing them with the means to turn it into beautiful, actionable charts.

To learn more about RJMetrics visit their listing in our marketplace.