I love it when a plan comes together...  Specifically, I'm talking about the release of the first installment of our web video series highlighting what's new, hot and stimulating in the world of SaaS and Cloud Computing.  This month's episode features a company out of San Diego called eMOBUS - the premiere SaaS solution in mobility management.

It was only a few short weeks ago that Matt and I were sitting at Java Beach down by Ocean Beach in San Francisco, when were brain storming on ideas of how DreamSimplicity could continue to add value to those that make and sell SaaS as well as those companies in need of a software solution.  Sure we had over 1,000 vendor and solution profiles and many white papers and case studies to go along with those.  We had a SaaS event calendar with happenings around the world addressing issues on both the buyer and vendor side of SaaS and Cloud Computing.  We had recently launched our SaaS Video library when the idea hit us.  It was one of those "Hey, we could do this!" moments...

 One of the issues facing SaaS companies is that today's SaaS sales cycle is not the software sales cycle of 5 or 10 years ago...  Gone are the days of high paid sales execs with expense accounts flying business class to press the flesh with potential clients.  SaaS is just too cheap to justify spending that kind of money on just one deal.  The SaaS sales of today is "get in get out", "short and sweet", and "cut your losses and move on".  And that's great for everyone, because as the buyer/user, rather than spending all your time choosing a solution, you can now put that time towards using a solution.  But, what we lose in the process is a feeling for WHO the SaaS vendor really is...  And then there was DreamSimplicity Profiles...