How would you like to display all your Google Adwords KPIs in a single, beautiful dashboard? Well it’s possible! Monitor measures such as clicks, conversions, impressions and average positions, and mix these with your ad expenditure data to get a fundamental overview of the performance of your Adwords campaigns.
One of the virtues of using Google’s products are the connections you get to the search giant’s other applications. For example, I love that my Gmail account can connect to iGoogle, YouTube, Blogger, Picasa, and other products in the Google family, making the transition between applications seamless and easy. Google is now planning to bring this interconnectivity to Google Apps. Google says 9 of the top 20 requests from Apps customers are for their accounts to work with more services from Google. Currently, Apps works with Gmail, Docs, Chat, Groups, Video and Calendar. Later this year, Google will roll out functionality with Apps for Picasa, Google Reader, AdWords, News, Finance, and other products. Users won’t need to switch between their personal and work account to interact with these products from within the Apps interface.

