The final episode of Mikael Blaisdell's Customer Success Management series released today on DS TV. This week we learn the difference between Known Answer Issues and Money Calls and the importance of marketing your customer data for company success.
Apptegic is a customer success tool for Software-as-a-Service providers that pushes beyond analytics to help companies understand, learn, and respond to customers' needs. With these methods, Apptegic gives companies a detailed view into the health of their customers and the tools to respond accordingly. Apptegic is based in Boston, Massachusetts and launched out of beta two weeks ago after its birth in Spring of 2011. Karl Wirth, Co-Founder and CEO of Apptegic, gave DreamSimplicity the scoop on how Apptegic is changing the customer success industry.