Meltwater Buzz is a social media brand management software solution that allows brands to listen to the social buzz on their company, engage with those individuals, and connect with their market through customized social marketing. The Buzz product is one of many products by the Meltwater Group. Founded as a Software-as-a-Service (SaaS) company in 2001 in Oslo, Norway, the Meltwater Group began with the success of Meltwater News, online media monitoring software. The Meltwater Group is now headquartered in San Francisco, CA and offers software solutions in social media monitoring, media contact databases and PR distribution, and search engine marketing in addition to its flagship online media monitoring solution.
Core Audience has launched an audience management platform that allows companies to manage brand interaction across all bought, earned and owned media platforms. Core Audience was previously known as Red Aril and has rebranded with this launch of what they are calling the first Software-as-a-Serivce audience management platform.