I know it is very tempting to close early this coming Friday, but I encourage you to resist. It can be the perfect day to steal customers from your competitors — ethically, of course!

This Friday is what I refer to as a “customer service, help me out” day.   Many companies and, in particular, salespeople are going to be knocking off early this week and working anything but full-time next week.

If you’re in an industry where there are numerous suppliers with similar offerings, then this is your time to grab customers from your competitors.

A few years back I ran an article in our monthly newsletter – also call The Pipeline – talking about the perils of allowing your pipeline to take a holiday this time of year, called Make it a Happy New Year Now.  Rather than rerunning it as I have in some subsequent years, I thought we would take a fresh approach and highlight specific things you can do to make sure you enjoy the holiday season and still start next year in a successful way.