The global cloud computing market is growing at a rapid rate and it is expected to cross US$ 25 Billion by the end of 2013. The Software as a Service market is growing at 17.04% and crossed US$ 9 Billion by the end of year 2009. Enterprise Resource Planning (ERP) and Content, Communications and Collaboration (CCC) segment together contributed 58% to the SaaS market in 2009. Customer Relationship Management (CRM) market crossed US$ 2 Billion in 2009. SaaS based Enterprise Resource Planning (ERP) sales has crossed US$ 1 Billion by the end of year 2009. Supply Chain Management (SCM) market in SaaS has crossed US$ 850 Million by 2009. Office Suites market size is expected to increase at a CAGR value of 55.02% for the period spanning 2010 - 2013.
When the first CRM system came to life in the 1980s, it was nothing more than a robust database structured like a funnel; collecting and filtering client information. The 1990s brought with it one of the most crucial advancements in CRM still prevalent today- the ability to use the system as a two-way street: gathering client data and giving back a customer experience. The combination of newer software, the internet and superior capabilities has lead CRM to evolve into one of the largest and most competitive industries in today’s economy.
SMEs Voice Frustration over lack of integration between Salesforce CRM and Finance Apps





