Dell is stepping up its game and adding Marketing Automation to its suite of cloud services. Pardot a provider of marketing automation focused on SMBs is a quickly growing start in the space and a sure value add for Dell.
Dell has announced an agreement to acquire Wyse Technology, Inc., cloud client computing solutions provider. The acquisition is expected to close in the second quarter. Dell has been focusing on high-margin business products due to soft PC sales. Since 2009, the company has acquired about a dozen companies--from its $3.9 billion purchase of IT services company Perot Systems Corp. to much smaller companies such as SecureWorks and Boomi Inc. that sell Software-as-a-Service.
Dell today announced it has agreed to acquire Software-as-a-Service (SaaS) integration leader Boomi to help businesses reap the full value of cloud computing. Powered by its revolutionary AtomSphere technology, Boomi offers the industry’s only pure SaaS application integration platform that takes the cost and complexity out of integrating applications by allowing easy transfer of data between cloud-based and on-premise applications with no appliances, no software and no coding required.
Dell has just announced it has agreed to acquire Software-as-a-Service integration company Boomi. Terms of the deal were not disclosed and, as usual, the purchase is subject to customary closing conditions. Dell did not say when it expects to complete the purchase of the startup.