Sweet Tooth, Inc., eCommerce customer loyalty software, announced today that it has secured $2.25 million in seed funding. OMERS Ventures led the funding round with MaRS Investment Accelerator Fund and Points International. Sweet Tooth is a Canadian company based out of Ontario. The company launched in 2009, providing a solution for merchants to create 'points' programs and deliver online and in-store rewards to their customers.
Cinsay Inc., Texas-based next-generation social video eCommerce provider, is launching its Smart Container™ technology at DEMO Spring 2012 today. Smart Container is an easy-to-use eCommerce storefront aimed at helping individuals, first-time entrepreneurs, small and medium-sized businesses and enterprises make money online without a website. Smart Container's eCommerce, social media, analytics/reporting, CMS and security functionality make it the perfect tool, even for individuals wanting to sell just about anything.
MuleSoft, integration platform provider, announced today a collaboration effort with Avalara, sales tax automation solutions provider, to create Avalara iApp4Tax, to integrate ERP and ecommerce accounting applications with Avalara's AvaTax tax compliance solution. Avalara iApp4Tax is a packaged integration application offered by MuleSoft on its Mule iON integration platform. The Mule iON platform addresses cloud-to-cloud and cloud-to-premise integrations.
While the economy may be recovering in some places, it’s still rather dismal in others. Because of this, online businesses can’t afford to ignore a great money making opportunity when it arises. But before chasing the next big product launch, an online entrepreneur needs to tackle the easy changes right under his/her nose. Fixing the low hanging fruit of sales messaging, could lead to a huge financial impact with just a few hours of work.
What do you think the new year holds for Cloud computing? Are the bigger strides coming in increasingly efficient data warehousing or in the variety and adaptability of its apps?



