Email Marketing

Marketing Automation Leader Marketo Buys Crowd Factory

Monica McLane on Apr 19, 2012 in News & Discussion

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Email Marketing Company iContact is Acquired For $169 Million

iContact, a well known provider of email marketing services primarily for small and medium businesses, has been acquired by Vocus, a publicly-traded provider of cloud-based marketing and PR software, for a grand total of $169 million.

Zachary Barton on Feb 29, 2012 in News & Discussion

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How To Get People's Attention and Response Using Email [Infographic]

Is email part of your marketing strategy? Of course it is. But are you using the right trigger words? We all get a ton of email each day, but only open messages that get our attention from the inbox. So what are those special trigger words? Here's an infographic from www.boomeranggmail.com

Brent Wilson on Feb 13, 2012 in News & Discussion

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I've sent multiple emails and they're not making into my (or my recipients') inbox!

I have sent multiple emails to different email providers (Yahoo!, Hotmail (Live), Gmail, AOL, etc.) with no success. They're not making it into my inbox, or my recipients' inboxes.