Here is a great article from TechCrunch that is worth a read. Gone are the days of rolling out CRM across your organization and turning to multiple vendors for integration, lead lists, and marketing automation. Today vendors like Salesforce are providing and all-in-one, taking CRM to a new level. With the acquisition of companies like Radian6, Jigsaw, Salesforce's platform comes stacked and ready to generate and manage business.