Tags » Enterprise Social Media Marketing

Google and Wildfire announced this morning that Google will acquire the marketing software developer, which provides a suite of tools to help brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. The sale price was not disclosed, but is rumored to be around $250 million. Wildfire has been around since 2009 and has grown to 400 employees and now serves 16,000 customers.

 
Monica McLane
Monica McLane on Jul 31, 2012 in News & Discussion