If you missed Ad:Tech this week in San Francisco, you missed an excellent discussion, presentation, and debate around the topic everyone loves.... Google VS. Facebook. Not to worry, we have the presentation here for you.

  While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe!

The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” What? Tell that to my Facebook friends, because they have obviously not been privy to that information. I am already considering a personal Facebook blackout until this election is over. I suppose I should be clearer though. What the piece was indicating, was that as a society, we are not looking at social media for election coverage and news.

Clinked collaboration software just released its streaming video feature.  The Clinked platform has file sharing capabilities, now people can not only upload video files, but watch them on the platform.  Zencoder technology is powering Clinked's video streaming, which covers more than 95% of all video file formats.

As most of you know, there are rumors surrounding a potential Facebook IPO. While they are probably not going to take that path, we've explored the facts and figures of a potential Facebook IPO. This infogrphic is brought to you by http://accountingdegreeonline.net

On Dec 13, 2011 AddThis, a sharing platform, and Clearspring, a social data aggregator, presented the sharing trends of 2011. AddThis is used by more than 11 million sites, which gives it aggregate sharing data for more than 1.2 billion users.
Here is some data according to AddThis Analytics:

Brands that include photos and calls to action see higher engagement rates with those posts.

Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.

There's something new for professionals to "Like" on Facebook -- a way to build their reputations among peers and top companies by using authentic feedback on their skills and abilities to create a unique view into who they are and what they have to offer.

are the ones that work.  

Here are my favorites, and why they work so well.

1.  Share personal stories about your life with complete strangers.

You can't just talk about authenticity; you have to reveal it.  This is the only way you will build a fan base for your blog or social media pages.  This is your reality show.  Sure, you can be shocking and over the top, which is entertaining.  But unless your name is Fred and your audience is little kids, my recommendation is to just use some social media wizardy and pull back the curtain.  

1) Link to inactive social networking accounts: So there’s a prospect, interested enough to check out your Linkedin profile. They click on your Twitter link thinking “Cool, I spend more time there anyway” then they discover your account either has zero tweets or the last time you tweeted was back in late 2009. I’ve seen this with inactive blogs and even websites. Please go back and update or report to the Principals office folks. Inexcusable!

2)    Dancing the “Linkedin two step”. This is when you